Art Direction - Myself
We’ve learned a lot about ourselves this year. We've learned how we respond to a crisis or how digitally savvy we may (or may not) be, but these challenging times have also encouraged us to refocus and realize what’s most meaningful in our lives. We’ve become more acutely aware of what’s important to us. Citi wanted to depict itself as a banking partner that is ready to move with you — no matter where you are on your financial journey or where you’re going. With a primary-color-based color palette and relatable imagery, we invoked a sense of encouragement, fun, and hope in the first quarter of 2021 through print and digital assets.
Digital screens placed at branch windows allow for passers-by to learn more about the different offers Citi has to offer via a more engaging medium.