American Heart Association:
Made You Move
Unknown to the public, American Women are the most prone to heart health issues. The ultimate goal? Help women #makemoves, whether that be via workouts, nutritional tips, or educating them now which can help them later on. We targeted them when they're being the most inactive and created content to help them get started in taking charge of their health.
When viewers visit heart.org, they are welcomed with our spokesperson and ways in which they can take charge of their health.
Creating snackable content relevant to users and giving them curated results encouraging them to take their health into their hands.