INFINITI's motto of Luxury Should Be Lived In is easier said than done. But what better way to celebrate INFINITI's 30th anniversary and tackle that bias than by challenging consumers to go and do the unexpected for 30 weeks in their INFINITIs? Below is a series of 30 challenges both on Instagram and Twitter in which we challenge INFINITI fans to do more than drive their luxury car.
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For the last 30 years, INFINITI has had one goal—be a challenger. A challenger for other car brands, drivers, and most importantly, ourselves. So to celebrate our 30th, we will be challenging you to embrace our belief that Luxury Should Be Lived in. From backseat stargazing to acts of service, join us for an unexpected anniversary. Because it is not about the car you drive, it is about where it takes you. #30xINFINITI
Challenge_1
You know that place on your daily commute that you always see, but have never been to? Well, it is time to stop there. In the next week, change up your routine and go inside for once. #30xINFINITI
Challenge_2
Sometimes it is better not to drive, that is why we are challenging you to walk if your trip is a mile or less away today. #30xINFINITI
Challenge_3
Stage fright should not exist in your car. Sing your favorite song at the top of your lungs in your car...with all the windows down…in the middle of the day. #30xINFINITI
Challenge_4
This week, change your perspective and seek out trash like it was treasure. Pick up garbage from the side of the road to fill your trunk with. #30xINFINITI
Challenge_5
It is not easy to be an extrovert, but talk to the person in the car next to you at a stoplight. Bonus points if you get their name and number. #30xINFINITI
Challenge_6
Get a taste of spontaneity. Ask your GPS to take you to the nearest restaurant. Then order whatever the server recommends. #30xINFINITI
Challenge_7
Push yourself, kind of. Camp out of your car in the driveway. Seems easy, but there is a catch: you cannot go inside for supplies. #30xINFINITI
Challenge_8
Your car is not just a mode of transportation, it is also the perfect spot to sunbathe. To take it to the next level, we challenge you to tan on your vehicle. #30xINFINITI
Challenge_9
Embrace the star you were born to be. This week, grab your friends and as many props as possible, and film a music video in your car. #30xINFINITI
Challenge_10
Finding balance in life is important. Especially now. Drive somewhere tranquil and make your surroundings into a yoga studio. #30xINFINITI
Challenge_11
Discover the fun in making a mess. Let your kids have an ice cream party in the backseat of your parked car. No napkins allowed. #30xINFINITI
Challenge_12
It is called a moonroof for a reason. Drive up to the highest point you can, park, and stargaze from your car. #30xINFINITI
Challenge_13
Challenge your kids to a game of tic-tac-toe on your dirty car. Celebrate the victor by going wherever they want the rest of the day. #30xINFINITI
Challenge_14
Discover something new about where you live. Search “obscure landmarks in my area,” then go to one. #30xINFINITI
Challenge_15
Dine in (your parked car). #30xINFINITI
Challenge_16
Test the bonds of friendship. Be your friend’s personal chauffeur for the day. #30xINFINITI
Challenge_17
Test your driving skills, reverse into every parking spot. #30xINFINITI
Challenge_18
Take all of your phone calls from your car. If you are not in your car and you get a call, go to your car ASAP. #30xINFINITI
Challenge_19
Have a movie night from the comfort of your car. #30xINFINITI
Challenge_20
This challenge gives you a moment to relax. Before you drive to work, do a 10 minute car meditation. #30xINFINITI
Challenge_21
Wash your car… using only 12 oz of water. #30xINFINITI
Challenge_22
Drive to the closest piece of nature. The woods, a park, a mountain. And spend 10 minutes without your phone. #30xINFINITI
Challenge_23
Find your nearest drive in movie theater, and go to it. #30xINFINITI
Challenge_24
Show the beautiful places your car takes you by taking pictures from the inside of it while parked. #30xINFINITI