INFGL_30xINFINITI | saravgomez

INFINITI: 30xINFINITI

INFINITI's motto of Luxury Should Be Lived In is easier said than done. But what better way to celebrate INFINITI's 30th anniversary and tackle that bias than by challenging consumers to go and do the unexpected for 30 weeks in their INFINITIs? Below is a series of 30 challenges both on Instagram and Twitter in which we challenge INFINITI fans to do more than drive their luxury car.

30xINFINITI_Launch

For the last 30 years, INFINITI has had one goal—be a challenger. A challenger for other car brands, drivers, and most importantly, ourselves. So to celebrate our 30th, we will be challenging you to embrace our belief that Luxury Should Be Lived in. From backseat stargazing to acts of service, join us for an unexpected anniversary. Because it is not about the car you drive, it is about where it takes you. #30xINFINITI

Challenge_1

You know that place on your daily commute that you always see, but have never been to? Well, it is time to stop there. In the next week, change up your routine and go inside for once. #30xINFINITI

Challenge_2

Sometimes it is better not to drive, that is why we are challenging you to walk if your trip is a mile or less away today. #30xINFINITI

Challenge_3

Stage fright should not exist in your car. Sing your favorite song at the top of your lungs in your car...with all the windows down…in the middle of the day. #30xINFINITI