INFINITI: 30xINFINITI
INFINITI's motto of Luxury Should Be Lived In is easier said than done. But what better way to celebrate INFINITI's 30th anniversary and tackle that bias than by challenging consumers to go and do the unexpected for 30 weeks in their INFINITIs? Below is a series of 30 challenges both on Instagram and Twitter in which we challenge INFINITI fans to do more than drive their luxury car.

30xINFINITI_Launch
For the last 30 years, INFINITI has had one goal—be a challenger. A challenger for other car brands, drivers, and most importantly, ourselves. So to celebrate our 30th, we will be challenging you to embrace our belief that Luxury Should Be Lived in. From backseat stargazing to acts of service, join us for an unexpected anniversary. Because it is not about the car you drive, it is about where it takes you. #30xINFINITI

Challenge_30
After weeks of challenges that have pushed your expectations, you have made it to the end. Let us embrace 30 together with one final chance to leave your comfort zone, with a 30 mile road trip. At your destination, talk with locals, buy a souvenir, learn something about yourself. #30xINFINITI