Mike's Hard Lemonade
Art Direction - Myself
Design exploration for Mike’s Hard Lemonade.
The idea behind 'Join the Flavanoids' being that for the OG of a category obsessed with new flavors, novelty, and gimmicks, our spiked lemonade is a movement. A collection of people thirsting for the same thing — something different. Marching toward originality. Laughing in the face of dismality. Turning bland into beautiful, and dull into a
dance party. And we want everyone to get in on it with us.