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American Heart Association's Type 2, Take 2

Diabetes messaging whether it be a digital banner, a social post, or a commercial, has always had a feeling of dread. We aim to change that by instilling the Type 2, Take 2 rallying cry. A diagnosis is not something that defines patients, it's an opportunity to do and think about things differently.

Director: Ira Rosensweig

CD: Jason Van Pierce

AD: Myself

CW: Annie Russo

Angela Bassett

Actress Angela Bassett has dazzled on the screen over the past three decades, appearing in films like “What’s Love Got to Do with It?” “Black Panther,” and “How Stella Got Her Groove Back.” Now she’s using her platform to raise awareness of a health crisis close to her and her family: diabetes. (Interview here)


The New Diagnosis Video :30

The New Diagnosis Video :15

The New Diagnosis Video :06

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