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CitiAA's
Travel On
Campaign
For Citibank and American Airlines’ co-branded CitiAA Platinum Select Travel Credit Card, we created an integrated campaign aimed at re-igniting folks' love of travel with the goal of getting them back out into the world. We crafted compelling travel narratives, delivered with ‘cheer-like’ enthusiasm to spread the word, and encouraged everyone to Travel ON!
In addition to the campaign, we also revamped CitiAAs’ design system, building equity across products and populating its content library with video and stills.
AD: Wes Jones and myself
CW: Bryan Miguel and Stacy Burghardt
Travel On - Anthem :60
Travel On - You Could Be...Gelato :15
Travel On - You Could Be...Reunion :15
Travel On - You Could Be...Robots :15
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