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Citibank's
Custom Cash Card Social
Our task: identify and activate influencer(s) and celebrity partners to bring to life this unique cash-back card for ongoing organic content. Messaging will focus on the Citi Custom Cash Card campaign idea—that it “pays to be you."
Director: Josh Victor Rothstein
CW: Jordan Gravely
Michaela Jaé Rodriguez
We leveraged Citi’s latest brand ambassador, Michaela Jaé Rodriguez. Best known for her role in the television show "Pose," she's the first transgender woman to win a Golden Globe Award as well as the first Emmy-nominated trans woman.
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