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Custom Cash Card Social

Our task: identify and activate influencer(s) and celebrity partners to bring to life this unique cash-back card for ongoing organic contentMessaging will focus on the Citi Custom Cash Card campaign idea—that it “pays to be you."

Director: Josh Victor Rothstein

CD: Michelle Underwood

CW: Jordan Gravely

Michaela Jaé Rodriguez

We leveraged Citi’s latest brand ambassador, Michaela Jaé Rodriguez. Best known for her role in the television show "Pose," she's the first transgender woman to win a Golden Globe Award as well as the first Emmy-nominated trans woman. ​

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